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OUR MISSION

At ESI, we are dedicated to delivering comprehensive insights and strategic intelligence in the energy, NGL, petrochemicals and plastics industry. Our expertise spans critical areas such as market forecasting, supply and demand analysis, risk management, and fundamental industry insights. We specialize in identifying and analyzing key market drivers based on accurate supply and demand research, including outages, operational disruptions, and margin/price fluctuations, to help businesses navigate the complexities of an ever-evolving global market. ESI’s detailed short-term and long-term margin and price forecasting is based on deep fundamental supply and demand analysis always seeking to answer the “Why?” for margin and price movements.

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Our commitment is to provide accurate, timely, and actionable intelligence that supports our clients in mitigating risks and seizing opportunities. By leveraging deep industry knowledge, advanced analytical tools, accurate supply and demand forecasting and a global network of resources, ESI offers unparalleled market clarity comparable to the industry’s top commodity traders. At ESI, we are more than just advisors - we are confidential strategic partners, dedicated to guiding businesses through increasing volatility and helping them achieve sustainable growth. ESI’s primary goal is in total alignment with our clients to reduce market risk and improve profitability from their investment in ESI Advisory Services providing a tangible return on their investment in ESI intellectual capital.

MARK WOODS

President/Founder

Mark Woods founded ESI in 2007, bringing over 40 years of experience and P&L responsibility across the entire ethylene value chain. His expertise spans oil and gas exploration, natural gas and NGL operations, trading, olefins commercial management, and polymer resin development. He has also led technical services and managed a blow molding business, providing a deep, end-to-end understanding of the industry. Mark’s leadership and strategic insight continue to drive ESI’s success in delivering innovative solutions across the sector.

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THE TEAM

Our team brings decades of expertise across the energy, petrochemical, and financial sectors. With backgrounds in trading, market analysis, consulting, and business development, we provide deep industry insight and strategic solutions. From upstream to downstream, our diverse experience ensures a comprehensive approach to navigating the complexities of global energy and petrochemical markets.

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Chris Wheeler

Chief Operating Officer

Brings over 15 years of experience in the chemicals market, specializing in olefins and aromatics. Expertise includes consulting, business development, strategic planning, and brokering, with a strong track record of driving growth and market insights.

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Daniel Woods

Vice President Analytics 

Brings over eight years of experience researching and trading natural gas and NGL markets. Serves as ESI’s lead upstream and energy fundamental analyst and co-author of the ESI Energy Report, providing in-depth analysis of weekly developments in crude, gas, NGL, and downstream markets.

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Bruce Bush

Executive Vice President

Brings over 40 years of experience in refining, chemicals, and NGL businesses, with leadership roles across both manufacturing and commercial operations. Served as General Manager of CPChem’s olefins business for 10 years, driving strategic growth and operational excellence.

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Howard Williams

Vice President Marketing

Brings over 40 years of experience in the polymer and petrochemical industry. During his tenure at LyondellBasell, he held key roles across Sales, Marketing, and Polyolefin Sales Management, as well as business leadership positions in Styrene Monomer and Light Olefins. He also served as VP of Polymer Sales & Distribution, driving growth and strategic market development.

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Brandon Pruett

Director Data Research

Brings over 8 years of experience in the petrochemical markets, with expertise spanning consulting, IT operations, database management, data acquisition and analysis, and business process automation. 

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Julia Randall

Senior Analyst, ESI Energy

Co-author of the ESI Energy Report, providing expertise in energy finance and market analysis. Holds a Master’s in Finance with a specialization in Energy Finance.

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Ron Baker

Vice President Risk Management

Brings over 20 years of experience trading physical and financial markets in the energy, NGL, and olefin sectors. Formerly a manager at Koch Supply & Trading, specializing in market strategy, risk management, and commercial operations.

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Want More Information? Contact Us

We are here to assist. Contact us by phone, email or via our LinkedIn. 

© Copyright 2025 Ethylene Strategies International Inc.

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